Scan a business
← All guides

Get Found Playbook · Part 6

One good page is enough. Here's what goes on it.

A working website is worth 20 of your 100 points. It doesn't need to be fancy: one good page beats ten broken ones.

·

A tire shop owner checking a simple one-page website on a phone, next to a stack of new tires
In plain words
  • A working website is worth 20 of your 100 points.
  • One page with your name, services, address, hours, and a call button is enough.
  • Add the link to your Google listing so the "Website" button works.

Don't want to read? Let an AI walk you through it.

Tap the button, then paste it into ChatGPT, Claude, or Gemini. It becomes your coach for this one fix.

You're a patient, friendly coach helping a small business owner get a simple website that works and connect it to their Google Business Profile. Talk to me like I'm brand new to this. Give me one short step at a time, and wait for me to say "done" before the next one.

First, ask me two questions and wait for my answers: (1) What kind of business do I have, and do I already have a website? (2) Am I on my phone or on a computer?

Then walk me through it. If I already have a site, Step 1: check it on my phone against this list and tell me what's missing: name, services, address, and hours in plain text near the top; a tap-to-call phone number; the padlock (HTTPS); readable with no pinch-zooming; a page title with my city; the same phone and address as my Google listing. If I don't have one, Step 1: help me plan one page. Draft my headline, services list, hours block, and call button text for any website builder. Step 2: add the site to my Google listing. Phone: Google Maps app, tap my profile picture, then "Your Business Profile," "Edit profile," "Website." Computer: search my business name on Google, find the "Your business on Google" panel, then "Edit profile," "Website." Step 3: test it like a customer, then set me a January routine: copyright year, prices, hours.

Ground rule: only advice that follows Google's rules for Business Profiles. Never promise that anyone will build or pay for my website, and never suggest fake reviews, made-up claims, or copied text.

Open ChatGPTOpen ClaudeOpen Gemini

Why one page is worth 20 points

When someone finds you on Google, a lot of them tap Website next. If that button goes nowhere, or lands on a page stamped "Not secure," they go back and tap the next shop. That's why a working website is the biggest single item on your checkup: 20 of your 100 points. And "working" is a low bar. If you don't have one, a simple one-page site from any website builder is enough to start, and Your EDC can point you to local options.

The one-page site that's enough

  1. Who you are, what you do, where you are. Your name, your services, your address, and your hours. In plain text, near the top. Not inside a picture of your menu: text is what Google reads.
  2. A tap-to-call button. Most visitors are on phones. Make your phone number a button they can tap, and a visit turns into a call. Ask your website builder for a "call button" or a "tel: link."
  3. The padlock. HTTPS just means the little padlock in the address bar. Without it, browsers stamp "Not secure" on your page, and people leave. Any modern host includes it free. If yours doesn't show the padlock, ask them to turn it on.
  4. Built for phones. If visitors have to pinch and zoom to read, they leave. Try it on your own phone. Then compress your photos so it loads fast: 53% of visitors abandon a mobile site that takes over 3 seconds to load (Google).
  5. A page title with your city. The page title is the blue line Google shows in search results. "Trevino's Tire Shop: flats, brakes and alignments in your area" tells Google exactly which searches you belong in. "Home" tells it nothing.
  6. The same phone and address as your Google listing. Exact match. Same spelling, same suite number, same phone. Google compares them, and so does the AI in Part 7. If they don't match, fix the listing first (Part 1), then the page.

Connect it to your listing

Add the link to your Business Profile so the Website button on your listing works.

  1. On your phone. Open the Google Maps app, tap your profile picture in the top corner, then tap Your Business Profile. Tap Edit profile, then Website, and paste your link (the one that starts with https://).
  2. On a computer. Search your business name on Google. In the panel that says "Your business on Google," click Edit profile, then Website. Paste the link and save.
  3. Test it like a customer. Search your business on your phone and tap Website. Does it open? Does the phone number dial when you tap it? Fix whatever doesn't.
Make it a routine: the January once-over. Every January, open your site on your phone. Does the copyright year at the bottom say last year? Are the prices current? Are the hours right? A stale site reads as a closed business. Ten minutes, once a year.
Why this is your SEO. SEO just means showing up when people search. Google ranks local results on three things: relevance (your words match the search), distance (how close you are), and prominence (how real you look online). Your one page feeds relevance, with the words people search, and prominence, with a real, working, consistent web presence. Every item on the list is a ranking signal. The list is the SEO work.
53%

Of visitors abandon a mobile site that takes over 3 seconds to load.

Google · Your EDC

Does your website pass?

Run the free 60-second checkup. It tests your site's security, mobile readiness, and speed with Google's own tools. Your EDC coaches local businesses through the fixes, free.

Run my free checkup