The Get Found Playbook
Getting found online, explained in plain words.
Short guides for busy business owners. Read one in five minutes, do one thing this week. Every guide comes with a copy-and-paste AI coach, so you don't even have to read if you don't want to.
New to all this? Start here.
Two quick reads: what this program is, and how to get into your Google account if you're not sure you can.
The basics, in plain words.
The words everyone throws around, explained the way you'd explain them to a friend.

What is SEO?
Showing up when people search. That's it. Here's how it works for a local business.

What is AEO?
Getting named when someone asks ChatGPT or Google's AI for a recommendation.

SEO vs. AEO: what's the difference?
One is a list, one is an answer. The same work wins both.

Questions and a word list
Every question we get asked, answered. Plus a plain-words meaning for every term.
Ask anything
The seven-part playbook.
One guide for each part of your score. Your checkup report tells you which one to open first.
1Get the basics right
Phone, address, hours. The five-minute fixes that stop customers from giving up.
2Let's get your photos working harder
What to shoot, how to post it, and why photos drive 42% more visits.
3Earn reviews the right way
How to ask, what to say, and the rules Google actually enforces.
4Look open and active
A once-a-month post that tells Google, and customers, that you're alive.
5Show what you sell
Your menu or services, typed in as real words Google can read.
6A website that works
The one-page site that's enough, and why Google rewards having one.
7Show up in AI answers
ChatGPT and AI search are the newest front door. Here's how you look good in them.
Not sure where to start?
Run the free 60-second checkup. Your report tells you exactly which guide to open first.
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