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Get Found Playbook · Start here

You're not behind. You're about an hour away.

Never touched your Google listing? That's most people. This page explains the whole program in plain words, then points you at the one thing to fix first.

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A shop owner behind the counter of a small store, looking at a phone screen with a coach beside them
In plain words
  • A free checkup scores your Google listing from 0 to 100.
  • Six things make up the score. None cost money to fix.
  • Fix one thing. Come back next month.

Don't want to read? Let an AI walk you through it.

Tap the button, then paste it into ChatGPT, Claude, or Gemini. It becomes your coach for this one fix.

You're a patient, friendly coach helping a small business owner show up on Google for the first time. Talk to me like I'm brand new to this. Give me one short step at a time, and wait for me to say "done" before the next one.

First, ask me two questions and wait for my answers: (1) What's my business called, and what does it do? (2) Is something specific already bugging me, like a wrong phone number or an old photo, or am I starting from zero?

Then explain, in two or three sentences, what a Google Business Profile is (the box with my hours, phone, and map pin that shows up when someone searches for me) and why it matters more than a fancy website. Then give me the 3 things to do this week, in order, with the exact taps. On a phone: open the Google Maps app, tap my profile picture, tap "Your Business Profile." On a computer: search my business name on Google and use the "Your business on Google" panel. Basics first (phone, address, hours), then photos, then reviews. Last, set me a routine: ten minutes on the first of every month to look at my listing like a customer.

Ground rule: only advice that follows Google's rules for Business Profiles. Never suggest a discount, a raffle, a gift, or any payment in exchange for a review. Never suggest a second listing. If I ask about something that isn't allowed, tell me plainly and give me the version that is.

Open ChatGPTOpen ClaudeOpen Gemini

What this program is

Your EDC built a free checkup for local businesses. You type your business name. It looks at your Google listing the way a customer does, then hands back a score and a short list of what to fix. No cost, no password, nothing to install. And you're not alone: a coach from Your EDC walks businesses in your area through the fixes, free.

Do this now: run the checkup once before you read anything else. It takes about a minute.

What your score means

Your score is a number from 0 to 100. Think of it as a report card for how your business looks on Google. It adds up six things:

  1. The basics. Phone, address, and hours, correct and complete.
  2. Photos. Real, recent pictures of your place and what you sell.
  3. Reviews. How many you have, and your star rating.
  4. Activity. Whether your listing looks alive, with a recent post or update.
  5. Services. What you sell or do, written out as real words: brake job, quinceañera cake, fade and beard trim.
  6. Website. Whether you have one, and whether it works.

Higher score, more customers finding you before the shop down the street. Do this: find your lowest area on the report. That's where the easy points are.

A low score isn't a judgment. It's a map. Most businesses that have never touched their Google listing score in the 30s and 40s. That's normal, not embarrassing. The score just shows you where the quick wins are.

What happens when you run the checkup

  1. Type your business name. Use the search box on the home page. If your name is common, add your city.
  2. Pick your business from the list. It comes straight from Google, so it should look familiar: same name, same address.
  3. Wait about half a minute. The checkup reads your live Google listing and, if you have one, your website. Only public information, the same things any customer can already see.
  4. See your score. It shows up as a ring with a number inside. No account, no password, no charge.

Below the ring: how you compare to similar businesses near you, a breakdown of the six areas, and a list called "Fix these first." Do this: scroll straight to that list.

What "Fix these first" means

Not every fix is worth the same. A missing phone number costs you more points than an old holiday note. "Fix these first" sorts your list by points, biggest first. If you only have twenty minutes this week, you spend them on the thing that moves your score the most.

Do this: read the top item on your list. That's your whole job this week.

You don't have to fix everything today. Pick one item from "Fix these first," do it, and come back next month to run the checkup again. Most businesses get to a strong score over a few short sessions, not one long one.

Where to go next

Can't get into your Google account? Start with Let's get you back in. Already in? Phone, address, hours is Part 1. Then photos and reviews. One post, one fix, one sitting.

6

Things make up your Get Found Score. None of them cost money to start fixing.

Your EDC · Get Found Playbook

Ready to see your own score?

Run the free 60-second checkup. It's the fastest way to see exactly where you stand. Your EDC coaches local businesses through the fixes, free.

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